Dien Bien is rushing to prepare for a brilliant and colorful Hoa Ban Festival in 2026, where visitors will be immersed in a unique traditional cultural space and an impressive travel experience. The focus of the event is a series of activities to display and promote cultural and tourism products and a multi-dimensional cultural experience space, promising to bring unforgettable moments to everyone.

With the goal of widely introducing the beauty of the historical land. Visitors will have the opportunity to admire information and images of attractive destinations, diverse tours, along with exquisite gift products, traditional crafts, OCOP products and typical local agricultural products.

In particular, the cultural experience space is where talented artisans demonstrate traditional crafts such as brocade weaving, Mong flute making, knife forging or Chinese embroidered shoe making, inviting visitors to interact and explore. Next, the culinary area "Flavours of Dien Bien" will captivate anyone with countless local specialties, served in a space imbued with cultural identity. Finally, "Market - OCOP Village" will be a meeting place for specialty products, OCOP, along with cultural heritage display activities and tourism potential, is a bridge between travel businesses and tourists.

To ensure attractiveness and quality, display spaces introducing traditional culture of communes and wards also participate in scoring activities. Emphasizing the principles of objectivity, openness and transparency, communes and wards will have to demonstrate the essence of local culture through decorations, displayed products, craft demonstrations and especially through enthusiastic explanations from indigenous people. This is not only a contest but also an opportunity for each commune and ward to proudly tell their story, contributing to creating a colorful cultural picture at Hoa Ban Festival 2026.

These activities not only promote tourism but also serve as a bridge to connect the community, honor and preserve the precious traditional cultural values of Dien Bien, inviting tourists from near and far to immerse themselves in the jubilant festival atmosphere and discover a charming Dien Bien.